THE IT Supplier – repositioning the business
This video was conceived as part of the repositioning project, and communicates exactly what the business is ‘now’ about. The script employs new messaging to make key points and draw existing customer’s & new prospects attention to: ‘what we do’, ‘who we do it for’, ‘and how we do it’. You’ll notice that even the building and door signs in the video depict ‘who we deal with’. There’s no more in the video than there needs to be and everything that’s in there is making a point.