AGD Systems – impressive videos promote 20% growth
A year of driving AGD’s communications as outsource ‘Head of Marketing’ has seen five years of ‘flatlining’ transformed into 20% growth in 2018! A complete marketing overhaul, including segmentation and changing presentation from ‘engineering products’ to ‘easily identified user-focused solutions’ has helped transform performance. Videos for product-solutions, and the company, were included as part of […]
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Kaspersky – profile building campaign video
Enterprise security business Kaspersky saw one of my videos and recognised the specialist content expertise it contained and its ability to communicate the complex for them. They asked for a video targeted at mid-size SME’s and larger businesses, and that could be easily ‘top-and-tail’d for their reseller ‘channel’. As an experienced – and in this instance, information […]
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Builder’s Profile – brand refresh and explainer video
This business needed to explain its highly-effective low-cost/no-cost compliance & PQQ service to a hard-nosed construction audience. As part of a brand refresh and all new content project, it was important to get-it-right and to deliver a simple to understand consistent message that positions Builder’s Profile as a key industry player. The video communicates key points and features […]
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THE IT Supplier – repositioning the business
This video was conceived as part of the repositioning project, and communicates exactly what the business is ‘now’ about. The script employs new messaging to make key points and draw existing customer’s & new prospects attention to: ‘what we do’, ‘who we do it for’, ‘and how we do it’. You’ll notice that even the […]
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