Builder’s Profile – brand refresh and explainer video
This business needed to explain its highly-effective low-cost/no-cost compliance & PQQ service to a hard-nosed construction audience. As part of a brand refresh and all new content project, it was important to get-it-right and to deliver a simple to understand consistent message that positions Builder’s Profile as a key industry player. The video communicates key points and features clearly to an prospect base that would rather be ‘doing’ than administering.