Kaspersky – profile building campaign video
Enterprise security business Kaspersky saw one of my videos and recognised the specialist content expertise it contained and its ability to communicate the complex for them. They asked for a video targeted at mid-size SME’s and larger businesses, and that could be easily ‘top-and-tail’d for their reseller ‘channel’. As an experienced – and in this instance, information […]
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Builder’s Profile – brand refresh and explainer video
This business needed to explain its highly-effective low-cost/no-cost compliance & PQQ service to a hard-nosed construction audience. As part of a brand refresh and all new content project, it was important to get-it-right and to deliver a simple to understand consistent message that positions Builder’s Profile as a key industry player. The video communicates key points and features […]
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THE IT Supplier – repositioning the business
This video was conceived as part of the repositioning project, and communicates exactly what the business is ‘now’ about. The script employs new messaging to make key points and draw existing customer’s & new prospects attention to: ‘what we do’, ‘who we do it for’, ‘and how we do it’. You’ll notice that even the […]
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Content delivery using compelling whiteboard video
WINCHESTER January 2016 Increasing demand for dynamic content has been driven by the growing preference to view & listen. This means I’m writing and creating white board videos for clients. The white board video medium is really effective; research evidences this. Indeed, when I wrote and directed a ‘conventional’ video for Panasonic featuring Alexei Sayle, the results were spectacular! […]
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THE IT Supplier – Business Transformation/Direction Change
Re-Position, Message and Branding January 2016 An exciting project for a client I’ve worked with many times. THE IT Supplier, formerly Servio, has operated for years as an IT Value Added Reseller (VAR) and services provider in the IT and tech sector. Clients include Microsoft, EA and the NHS. Their business has prospered by delivering […]
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Builder’s Profile to build profile with stephenSMITH
WINCHESTER, Hampshire June 2015 Builder’s Profile choses stephenSMITH to build profile and accelerate growth Builder’s Profile is a construction-industry common-database service that manages compliance & PQQ information for main contractors, and provides a high visibility ‘shop window’ and valuable marketing tools to all subcontractors. Builder’s Profile tasked me to undertake a marketing gap analysis to […]
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Panasonic ToughBook PC UK Rebrand & Launch – strategy, design, content, deploy and deliver
Leading IT manufacturer Panasonic needed to re-brand its ruggedised notebook PCs to differentiate them from the competition. Following great success with marketing Panasonic imaging products and network faxes, I was invited to do this and launch in the UK. The start was to identify & understand target markets, define ToughBook’s differentiating factors and combine into […]
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National electronics engineering business chooses stephenSMITH
WINCHESTER, Hampshire June 2015 National electronics engineering business chooses stephenSMITH to provide strategic marketing leadership and tactical delivery. This well-known business has decided to synchronise its enhanced business plan with an ambitious overhaul of its entire marketing capability. Working closely with stephenSMITH, this business has already identified major growth opportunities and acquisition ambitions.
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Specialist IT Procurement Business selects stephenSMITH
WINCHESTER, Hampshire May 2015 Southern UK based specialist IT Procurement business selects stephenSMITH for strategic marketing consultancy. This well-established and successful business works with most of the best known IT brands in the world providing expertise that helps reduce supply chain complexity. Bridging the gap between high-level Information Technology & Infrastructure expertise and multiple product supply logistics, this client […]
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Builder’s Profile – advise, plan, position, rebrand and website
May/June 2015 Builder’s Profile is a cloud-based construction-industry focused compliance & PQQ solution that collates, improves and maintains supply-chain information. I was contacted by Builder’s Profile after one of my own marketing eMail’s had struck a chord. “Content!” and “can you help us with it?” asked MD Frank Becker. Well, after a ‘quick’ meeting that […]
Read More stephenSMITH & Starr Consultancy to ‘partner’ with SME business, marketing, M & A, divestment and finance services
WINCHESTER, Hampshire, March 24 2015 stephenSMITH and Starr Consultancy today announce a ‘partnering’ arrangement that teams the strengths of both to provide SMEs with seamless Business and Marketing Strategy & Execution and Corporate Financial services. stephenSMITH and the Starr Consultancy will work together with owners & senior management of small and medium sized enterprises to assist with: integrated […]
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Tecton – eBrochure content creation & production
eBrochure content creation & production and brand enhancement.
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