Start-up to Divestment in 5 years!
Another stephenSMITH Client Acquired! Construction industry supply chain compliance & PQQ information provider Builders Profile was successfully divested, to Fortius, at the beginning of March 2020. stephenSMITH provided the outsource Marketing Director services in support of building Builders Profile’ success over the past five years. Builder’s Profile is a cloud-based construction-industry focused compliance & PQQ […]
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AGD Systems – Flat-line to fast lane 18 months!
A year of driving AGD’s communications as Interim ‘Head of Marketing’ has seen five years of ‘flatlining’ transformed into 20% growth in 2018! A complete marketing overhaul, including segmentation and changing presentation from ‘engineering products’ to ‘easily identified user-focused solutions’ has helped transform performance. The outcome, this is what AGD say?: “Stephen brought his enthusiasm […]
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Why use an Interim or Outsource Marketing Manager?
Why use an Interim or Outsource Marketing Manager? Those fighting for market – that means sales to most of us, or start-ups struggling with an evolving market, have something in common. The need for perspective or expertise that’s probably not available within the business. The solution is to employ, but they can’t wait or don’t […]
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Does BrExit mean business, bewilderment or broken marketing?
It doesn’t matter whether you’re a BrExiteer or a Remainer, BrExit means bewilderment for most of us – no matter how you capitalise it. But without inexpertly entering the political argument, it must mean more noise, more confusion and more chance that your messages won’t get heard. What this translates to for businesses, is that […]
Read More AGD Systems reap the marketing rewards!
A year of driving AGD’s communications as outsource ‘Head of Marketing’ has seen five years of ‘flatlining’ transformed into 20% growth in 2018! A complete marketing overhaul, including segmentation and changing presentation from ‘engineering products’ to ‘easily identified user-focused solutions’ has helped transform performance. Videos for product-solutions, and the company, were included as part of […]
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Projects Profile – May 2019 stephenSMITH launches new “simple-to-use contract awards service” for Builder’s Profile. The new service is complementary to the Builder’s Profile PQQ & Compliance service.
This service has been a long time coming as the client and I wanted it to be right. Website has been produced in the Builder’s Profile ‘family’ style to ‘leverage’ the brand, and the service & signup process simplified to present the information we know the audience needs. We both have high hopes for Projects […]
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AGD Systems – April 2019 stephenSMITH writes, produces and presents latest in family of new videos supporting AGD’s latest ITS product solutions
Given the contribution that the new videos I produced for AGD have had on their business; sales up 50% in a specific product group, and achieving their ambitious 2 year company sales target – its not surprising that I’m still producing new ones for them.
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Builder’s Profile – March 2018 Success – 31% year-on-year growth for three years! – drives Builder’s Profile to ask stephenSMITH for more retained business & consultancy days
Its been a truly succesful and satisfying few years working with Builder’s Profile, with: strategic plans drafted, new positioning, messaging and branding. Complete rewrite of all content more closely focused for a better understood audience – all presented in a straight-forward website. And the production of several two-minute whiteboard videos for use in proactive marketing […]
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AGD Systems – April 2017 New look AGD appears at industry leading Traffex and JCT shows – stephenSMITH delivers.
“Under Stephen’s marketing leadership AGD attended the Traffex Exhibition in April and JCT Symposium in September. These shows have been a resounding success – with marketing & PR campaigns, as well as media exposure, driving steady traffic to the AGD website and stand. These shows have for me and the team been the most successful […]
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AGD Systems – March 2017 stephenSMITH launches new re-focused, re-segmented and re-energised branding that clearly presents business as world leader in Intelligent Traffic Systems
As part of a new 3 Year Strategic Marketing Plan, AGD’s markets have been segmented – and positioning, messaging & branding ‘re-energised’ and established. The focus of the business has been changed from manufacturers of ‘technical products’ to provider of ‘product solutions for Intelligent Traffic Systems’ in line with our customer research. Processes for: website, […]
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AGD Systems – December 2016 AGD Systems retain stephenSMITH to re-energise their marketing communications
AGD System retain stephenSMITH as Interim Head of Marketing to address with a brief to radically improve sales performance. The Cheltenham-based company is a world leader in the design, engineering and manufacture of RADAR and Optical products for use in road traffic and pedestrian management. Says Stephen Smith: “AGD Systems is a super successful British […]
Read More AGD Systems – impressive videos promote 20% growth
A year of driving AGD’s communications as outsource ‘Head of Marketing’ has seen five years of ‘flatlining’ transformed into 20% growth in 2018! A complete marketing overhaul, including segmentation and changing presentation from ‘engineering products’ to ‘easily identified user-focused solutions’ has helped transform performance. Videos for product-solutions, and the company, were included as part of […]
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