Start-up to Divestment in 5 years!
Another stephenSMITH Client Acquired! Construction industry supply chain compliance & PQQ information provider Builders Profile was successfully divested, to Fortius, at the beginning of March 2020. stephenSMITH provided the outsource Marketing Director services in support of building Builders Profile’ success over the past five years. Builder’s Profile is a cloud-based construction-industry focused compliance & PQQ […]
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AGD Systems reap the marketing rewards!
A year of driving AGD’s communications as outsource ‘Head of Marketing’ has seen five years of ‘flatlining’ transformed into 20% growth in 2018! A complete marketing overhaul, including segmentation and changing presentation from ‘engineering products’ to ‘easily identified user-focused solutions’ has helped transform performance. Videos for product-solutions, and the company, were included as part of […]
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THE IT Supplier – Business Transformation/Direction Change
Re-Position, Message and Branding January 2016 An exciting project for a client I’ve worked with many times. THE IT Supplier, formerly Servio, has operated for years as an IT Value Added Reseller (VAR) and services provider in the IT and tech sector. Clients include Microsoft, EA and the NHS. Their business has prospered by delivering […]
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Panasonic ToughBook PC UK Rebrand & Launch – strategy, design, content, deploy and deliver
Leading IT manufacturer Panasonic needed to re-brand its ruggedised notebook PCs to differentiate them from the competition. Following great success with marketing Panasonic imaging products and network faxes, I was invited to do this and launch in the UK. The start was to identify & understand target markets, define ToughBook’s differentiating factors and combine into […]
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Builder’s Profile – advise, plan, position, rebrand and website
May/June 2015 Builder’s Profile is a cloud-based construction-industry focused compliance & PQQ solution that collates, improves and maintains supply-chain information. I was contacted by Builder’s Profile after one of my own marketing eMail’s had struck a chord. “Content!” and “can you help us with it?” asked MD Frank Becker. Well, after a ‘quick’ meeting that […]
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Tecton – eBrochure content creation & production
eBrochure content creation & production and brand enhancement.
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ABSNet – Strategic marketing plan & execution
Interim Marketing Director – Divestment Preparation Responsible for directing the re-positioning, rebranding and marketing of the company, increasing profitable turnover by over 50% to £18m in the space of only ten months. Business partners Cisco and Hitachi both delivered unsolicited testimonials stating that ABSNet ‘now’ has the best marketing and demand generation engine in the […]
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Invictis – go-to-market, branding, marcoms plan, launch and execution
Strategic Marketing Plan, Branding, Launch, Content and Website Position, message, Branding, Content, Collateral and Website, Marketing Engine Development, Multi-platform launch, Business Development Campaigns The brief for this startup was to develop: business, strategic marketing and communications plans, and to design, create content for and develop new branding, collateral and website. Launched Invictis using Public Relations, social-media/blog […]
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Overtis – consultancy, branding, content & collateral and website
Strategic Marketing Plan, Branding, Content and Website This successful engagement delivered the strategic business & marketing expertise that leveraged the VC funded merger of the Optic Vision and Silent Knight businesses. My first task was to develop strategic marketing and communications plans, and to name, design and develop a brand strategy for the new business that ‘creates the perception of […]
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Overtis – refocus from solution to product
New Collateral and Website A change in management focus from ‘services’ to ‘software’ saw the need for the business to be repositioned. New messaging and website were written, developed and implemented at speed and with great success.
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Podium Partners – go-to-‘market’, branding, content and website
Strategic marketing advice, branding, positioning, content and web design & initial production for this startup – all gratis – as I’m a sports supporter and Trustee.
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Andair – branding, content & eCommerce website
Branding and eCommerce website Andair designs, engineers and manufactures precision aircraft components such as: fuel selectors, pumps and gascolators for use in amateur-built and certified aircraft. With no high-level marketing expertise in-house, I was engaged to position, message and re-brand this successful company for its desired growth. The brief included production of a complex database-driven […]
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